Central Desktop’s greatest blog hits of 2012
Collaboration tips, social enterprise trends, expert advice for agencies and marketers, SocialBridge product updates and even the occasional superhero video... The post Central Desktop’s greatest blog...
View ArticleAgencies remaking themselves as AOR model changes
What can an ad agency do to foster a deeper relationship with its clients and, perhaps, end the fickle cycle of continuous churn? One such agency thinks it has the answer. The post Agencies remaking...
View ArticleCase study: Engauge
Learn how a full-service marketing agency replaced multiple collaboration tools with SocialBridge for Agencies and cut their software costs by nearly 50 percent. The post Case study: Engauge appeared...
View ArticleBrands + agencies: the break-up
The Bedford Group estimates that the average client-agency partnership now lasts under three years. In 1997, it was 5.3 years. In 1984? 7.2 years. The post Brands + agencies: the break-up appeared...
View Article5 ways agencies lose clients
In my experience of sitting on both sides of the agency relationship, I believe the reason clients leave is rooted in communication. The post 5 ways agencies lose clients appeared first on Central...
View ArticleWhat Big Data means for brands and agencies
Big Data can be harmful or beneficial to marketers and agency creatives crafting campaigns. How can you best leverage data without sacrificing creativity? The post What Big Data means for brands and...
View ArticleManaging creatives: the right way + the wrong way
Dr. Tomas Chamorro-Premuzic's recent HBR post on managing creatives provoked a major backlash. Was it really that badThe post Managing creatives: the right way + the wrong way appeared first on Central...
View Article#AgencyLife peeks behind the agency scenes
Tweeters paid homage to crazy clients, long hours, stressful projects and certain ineffective collaboration solutions, but also earnestly celebrated some wins. The post #AgencyLife peeks behind the...
View ArticleCan Big Data exist with The Big Idea?
Too much reliance on data can harm creativity, but big data offers some real benefits to marketers who can find the middle ground. The post Can Big Data exist with The Big Idea? appeared first on...
View ArticleProduct development: the holy grail of agency survival?
Steve Hall looks at forward-thinking agencies. The post Product development: the holy grail of agency survival? appeared first on Central Desktop Blog | Smarter Collaboration.
View ArticleWhy your job will never be the same [free ebook]
Change is coming to your workplace. Whether you’re in the C-suite or working freelance from your couch, your role is evolving. The post Why your job will never be the same [free ebook] appeared first...
View ArticleBest quotes from Cannes Lions
Marketing luminaries talk about collaboration, big data and the blend of science and storytelling. The post Best quotes from Cannes Lions appeared first on Central Desktop Blog | Smarter Collaboration.
View ArticleCollaboration’s impact on real-time marketing
Steve Hall considers the processes behind breakout campaigns like Oreo's Dunk in the Dark. The post Collaboration’s impact on real-time marketing appeared first on Central Desktop Blog | Smarter...
View ArticleDo advertising awards matter?
In the age of earned media and data-driven marketing, have statues outlived their usefulness? The post Do advertising awards matter? appeared first on Central Desktop Blog | Smarter Collaboration.
View Article5 things agencies do to cost themselves new business
Agencies are hard-pressed to create, organize and maintain a targeted new business process. The post 5 things agencies do to cost themselves new business appeared first on Central Desktop Blog |...
View ArticleDoes your agency have a disaster recovery plan?
How would you deal with clients if you couldn't access your web server for six months? The post Does your agency have a disaster recovery plan? appeared first on Central Desktop Blog | Smarter...
View ArticleWhy controversial marketing is smart marketing
Does the "any publicity is good publicity" rule apply to brands that court controversy like Kenneth Cole? Steve Hall weighs in. The post Why controversial marketing is smart marketing appeared first on...
View ArticleHow (and why) video can increase conversion rates
For marketers, video is increasingly less expensive to produce and the ROI garnered from implementing video more than pays for itself several times over. The post How (and why) video can increase...
View ArticleCase study: Javelin
SocialBridge helps an innovative agency transform its task management while empowering its creatives and PMs. The post Case study: Javelin appeared first on Central Desktop Blog | Smarter Collaboration.
View ArticleHow small agencies can beat large holding companies
Adrants' Steve Hall consults a few advertising agency Davids to pick up some tricks on taking down Goliath. The post How small agencies can beat large holding companies appeared first on Central...
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